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Advertising Strategies for Today's Housing Market
Companies that maintain an advertising presence will enjoy more market share and name recognition.
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Associations Can Help You Sell More Homes
Home builder associations offer services to both home builders and new-home buyers.
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The New Model Home
It's becoming more important to tailor model homes to your target market.
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Free Online Marketing Help
Manufacturers now offer Web-based tools designed to enhance a builder's marketing and sales efforts. And as a bonus, these tools are free.
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Creative Financing
One builder offers financing with all the advantages of interest-only and adjustable-rate mortgages, but without the drawbacks.
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 This month's In Focus question:

Which of the following would you be most likely to turn to when seeking advice about marketing your homes?

   
Vote: Advertising professional Advertising professional
Vote: Home builder association Home builder association
Vote: Model home designer Model home designer
Vote: Product manufacturer Product manufacturer

 

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